Budget in the limelight: Nokia’s new classy entry level phone makes its shiny debut
February 11, 2008
The attractive Nokia 1202 offers true balance between affordability and subtly refined design language
Barcelona, Spain - Inspired by the fact that people in emerging market also demands for the stylishly designed, affordable, yet reasonably durable mobile phones, Nokia answers them with the introduction of the new Nokia 1202.
Continuing the tremendous success of the Nokia 1200 as well as strengthening Nokia’s leadership position in entry market, the Nokia 1202 is keenly tailored with additional features to make it more intuitively simple to even the first-time mobile phone users.
In order to improve the visibility and readability, the Nokia 1202 comes equipped with the more vibrant, yet natural white-color backlit black-and-white display as opposed to the Nokia 1200’s traditional amber-color backlit display. Also, to further refine the design attitudes for the entry-level mobile devices, Nokia offers the Nokia 1202 in the elegant white color, which exactly suits its white-color backlight.
For the first time, Nokia lets users belonging to entry market enjoy the top-class call quality by introducing the noise cancellation filters which help decrease background noise for improved sound quality. This unique feature to make the reception call intelligibility better is rarely found in this class of devices.
The Nokia 1202’s other features are largely based on the Nokia 1200 including easy-to-use multi-phone book, useful call-time tracking, handy flashlights, localized languages, a teaching mode that allows non-experienced users to quickly learn how to master the phone, while single-piece rubberized key-mat also protects the phone from dust and water splash, another reality of rural mobile phone use.
The Nokia 1202 will be available in the first quarter of 2008 with an estimated retail price of 30 EUR before subsidies or taxes, only in classy white color initially.
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.
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